This week I came across a post on the Namepros forum (which can be found here), of a domain owner asking why his domain name has been “fail listed” by our primary upstream ad provider[?]. To those readers that don’t know, “fail listing” a domain is when our primary ad provider decides that a domain is not suitable for their network advertisers and decides not to serve any advertisements on it.
In this blog post, I’d like to delve into the difference between 1-Click and 2-Click templates. For those readers that don’t know, 1-Click templates are parking templates where the advertisements are presented on the home page. This means you’d see the ads on the page as soon as you type the domain into your address bar. Continue reading
Today I thought I’d debunk a myth that I see show up on forums every now and then. That myth is that having too many domains or too much volume of traffic/revenue in a single parking account will negatively affect the final outcome of CPC (cost-per-click) and total revenue. Some users have claimed that splitting up their domain portfolio & traffic across multiple domain parking accounts helps increase their revenue.
The good news is that this couldn’t be farther from the truth. Neither Bodis nor our “primary upstream ad provider” [?] will adjust CPC or revenue based on volume of domains / traffic / revenue. Thus it is safe and even encouraged to leave all domains & traffic in a single user account. Ofcourse, there are other parking companies and they may have their own algorithms & system for determining CPC and payouts (although I highly doubt they would decrease CPC as volume increases). Thus I can only speak for Bodis and our primary ad provider.
Hopefully this clears the air on this myth. There’s a lot of other myths and domain parking insight that I hope to share with our fellow readers in the near future.
First off I’d like to extend a warm hello and welcome to everyone reading this blog. My name is Matt Wegrzyn and I’m the founder & CEO of Bodis, a domain parking service. Our commitment for domain parking, along with our focus on innovation, has allowed us to be in this business for 8 years and counting.
A company blog for Bodis was inevitable. However my motivation to write about the inner workings of domain parking and a domain parking company has grown after years of reading endless misinformation in regards to domain parking and how it works. I also think our users as well as all other domainers have the right to know all the facts when it comes to domain parking. My belief is that knowledge is power, and I hope to share some of that knowledge with you.
I titled this blog post “primary upstream ad provider” for a reason. If you’re a domainer and have been parking your domains for a while, you likely have already came across this phrase a few times before. Maybe you’ve heard it on a forum or have heard it directly from someone at your parking company. Usually, people come to me and say something along the lines: “Me and you both know who it is, so why do you keep referring to them this way?”. Well I’m about to answer this question. The reason we go by “primary upstream ad provider” is because of a confidentiality agreement between us (the parking company), and this “ad provider”. The agreement specifically forbids us mentioning the ad provider by name. In business, everything is bound by an agreement. And if we sign a business agreement that includes these terms, we’re expected to abide by it.
The reason I began with this topic is because in future blogs, we’ll be using this term almost every time. We really want you, the reader, to understand why we use this term the way we do. We’ll always have the clients’ interests at heart, and we’re committed to delivering the best domain parking experience in the industry. We want you to understand parking a little more and feel more comfortable when parking domains. I believe providing some transparency will help achieve that goal.
Feel free to post any comments or questions you may have.